Process

 

We consult with our clients and through discussion, and ideation find the core idea the starting point for a project. We take the idea and enhance it by finding secondary design elements to pair with the idea making it stronger. Representing the clearest message of the core idea with less words and more dynamism is our initial goal.

 

The images begin as small scale sketches in pencil, pen, and ink on paper. As we build upon the idea those secondary design elements such as shapes,lines, color, text, composition and movement come into play. Finding the most dynamic composition for the information expressed by the core idea is key. We continue to consult with the client redefining the image each time until the client is satisfied. We move on from here to digital production of the image, then print and production.

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Each project has a process similar to this from your logo image to posters and store front signage to a complete business we design it all.  Once we have a clear idea the sky is the limit as far a design and production goes. Some business ventures have been started on a single idea others are more of a collection of ideas.